Since the foundation of our parent company in 1963, we have successfully continued to grow
from our base in the North East of England.
Over 50 years of continuous innovation and development has provided us with a collection of fires and fireplaces to suit any interior and lifestyle, whilst always adhering to our founding principles of elegance and simplicity.
1963 - New Business Venture
The foundation of our parent company begins as Modern Trends, manufacturing fire surrounds in Sunderland from a 5000sq.ft factory. Soon after, the business is incorporated as Be Modern Limited.
1970 - Purpose-Built Premises
Continued growth and expansion leads to purpose-built premises
in Western Approach, South Shields.
2000 - Gas Fires Introduced
Gas fires are introduced to the expanding product range,
offering excellent heat outputs and efficiencies.
2006 - Elgin & Hall Acquisition
Be Modern acquires the Wensleydale based company, Elgin & Hall, to create a premium brand of micro marble surrounds and inset fires.
2009 - Broseley Acquisition
Be Modern acquires the Shropshire based company, Broseley, to extend product choice into woodburning, multifuel, gas and electric stoves.
2014 - Group Office Unveiled
Opening of a million pound purpose built Group Office in Bede Industrial Estate.
2018 - Pryzm range is launched
Keeping up with changing styles and lifestyles, Elgin & Hall have produced a range of modern electric fires and fireplaces at the same high quality Elgin & Hall are known for.
2019 - Made in Britain
Official member of Made in Britain.
2020 - Continuous Development
Elgin & Hall continue to develop first class product and remain at the forefront of the British fireplace manufacturing industry.
2021 - A R T E O N
The release of The A R T E O N a 3 Sided electric fire. Another leap forward in fire design by PRYZM.