Since the foundation of our parent company in 1963, we have successfully continued to grow
from our base in the North East of England.

Over 50 years of continuous innovation and development has provided us with a collection of fires and fireplaces to suit any interior and lifestyle, whilst always adhering to our founding principles of elegance and simplicity.

1963 - New Business Venture

The foundation of our parent company begins as Modern Trends, manufacturing fire surrounds in Sunderland from a 5000sq.ft factory. Soon after, the business is incorporated as Be Modern Limited.

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1970 - Purpose-Built Premises

Continued growth and expansion leads to purpose-built premises
in Western Approach, South Shields.

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2000 - Gas Fires Introduced

Gas fires are introduced to the expanding product range,
offering excellent heat outputs and efficiencies.

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2006 - Elgin & Hall Acquisition

Be Modern acquires the Wensleydale based company, Elgin & Hall, to create a premium brand of micro marble surrounds and inset fires.

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2009 - Broseley Acquisition

Be Modern acquires the Shropshire based company, Broseley, to extend product choice into woodburning, multifuel, gas and electric stoves.

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2014 - Group Office Unveiled

Opening of a million pound purpose built Group Office in Bede Industrial Estate.

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2018 - Pryzm range is launched

Keeping up with changing styles and lifestyles, Elgin & Hall have produced a range of modern electric fires and fireplaces at the same high quality Elgin & Hall are known for.

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2020 - Continuous Development

Elgin & Hall continue to develop first class product and remain at the forefront of the fireplace industry.

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